How to increase customer retention

How to increase customer retention

When I was studying for my marketing exams, one of my lecturers continually told us that the cost to acquire a new client was seven times higher than retaining an existing client.  So why do so many business owners not pay enough attention to their clients?  To make...
A girl’s right to shoes – More tips on client LOVE

A girl’s right to shoes – More tips on client LOVE

Several weeks ago I posted a blog offering tips to keep your clients coming back for more. I shared some of the insights I picked up from Peter Needham, one of the founders of GHN, the company that pioneered Executive Coaching in the UK. I received quite a few emails...