In my last corporate role, I headed up marketing for the European Financial Management Division of the largest actuarial consultancy in the world. Prior to that, I worked for a company that pioneered executive coaching in the UK, working with FTSE 100 companies and their board-level executives.

I have an MA in marketing and am CIM qualified. I also have 20+ years marketing and sales experience.

Sales Activation is designed for business owners who are ready to operate at a higher level — with more consistency, stronger sales behaviour and clearer direction.

This isn’t another training programme.

It’s a structured, practical environment where you apply the work in your own business — strengthening how you generate leads, lead conversations, follow up and build long-term client relationships.

Here’s how you’ll be supported throughout the 10 weeks:

• Weekly live sessions focused on what’s actually happening in your business — so you stay on track, make decisions and keep moving forward

• A practical, hands-on approach where you’re applying the work in real time — not sitting through hours of theory

• Ongoing support inside a small, focused group — where you can ask questions, refine your approach and be challenged to raise your standards

• A clear, personalised runway for your business — so you know what you’re selling, how it fits together and how your client flow is created

And most importantly…

You won’t be doing this in isolation.

You’ll be in a room with people who are taking their sales seriously — raising their standards, applying the work and building businesses that are designed to grow consistently.

If you’re ready to strengthen how you sell and build a business that produces more consistent results — this is where that happens.

REVENUE RUNWAY CALL

The Revenue Runway Call is a dedicated 1:1 session focused entirely on your business — your offers, your pricing and how your sales fit together.

This is where we map out your revenue runway, so you’re clear on what you’re selling, how it’s positioned and how your client flow is created.

It’s focused, strategic and tailored to you — giving you the clarity and direction to move through the programme with purpose and confidence.

LEAD GENERATION (3-WEEKS)

Leads don’t come from doing more. They come from being positioned properly.

For three weeks, we focus on lead generation — not as a volume exercise, but as a positioning exercise.

This is where we refine how you show up, who you’re speaking to and how clearly your work is understood, so the right people recognise themselves in what you do.

You’ll strengthen your visibility, sharpen your messaging and build a more intentional approach to creating opportunities — so you’re not chasing leads, you’re attracting the right conversations in a way that aligns with the level you want to operate at.

SALES CONVERSATIONS (4-WEEKS)

Sales conversations don’t convert because you explain more. They convert because you lead better.

For four weeks, we focus on sales conversations — where your standards and leadership are most visible.

This is where you strengthen how you lead the interaction, how you hold your position and how you guide someone to a clear decision without over-explaining or diluting your message.

We refine how you show up in the conversation, the DM, the social media post, the email — setting a higher standard in how you listen, respond and move things forward — so you’re not reacting or hoping, you’re leading.

This is where your authority becomes clear.

Where your pricing is held.

And where your role shifts from explaining what you do… to leading someone to decide.

The result is a more controlled, confident way of selling — where conversations move with purpose and opportunities are handled properly.

FOLLOW-UP (2-WEEKS)

Sales aren’t lost because people aren’t interested. They’re lost because no one follows up properly.

For two weeks, we focus on follow-up — one of the most underused drivers of consistent sales.

This is where you strengthen how you stay in the conversation, how you lead the next step and how you follow up without hesitation or overthinking.

We refine your approach so follow-up becomes a natural extension of how you sell — not something you avoid or delay.

The result is more conversations moving forward, more decisions being made and far fewer opportunities being left sitting unfinished.

LIFETIME CLIENTS (1-WEEK)

Growth doesn’t come from starting again every month. It comes from the clients you keep.

In the final week, we focus on lifetime clients — because long-term growth is built through the relationships you maintain, not just the clients you acquire.

This is where we look at how you continue the conversation beyond the first sale, how you position further work and how you create repeat opportunities in a way that feels natural and aligned.

The result is a more stable, commercially mature business — where clients return, relationships deepen and revenue builds over time.

VIP OPTION

The VIP option is for those who want a more personalised and accelerated experience.

Alongside the group, you’ll have two private 1:1 sessions with me, focused entirely on your business — your offers, your sales approach and the decisions that will move you forward.

This is where we refine, challenge and elevate how you’re operating, so you’re not just following the process — you’re applying it in a way that is sharper, clearer and more commercially effective.