The Similarity Between You And Oprah

The Similarity Between You And Oprah

Over the past 12 months I have worked with a number of clients who have the BIG DREAM. They’ve wanted to be the next Steve Jobs, Mark Zuckerberg, Oprah Winfrey, Louise Hay or someone similar and my heart always sinks a little when I hear this. Of course, I can relate...
Why good branding is a lot like falling in love

Why good branding is a lot like falling in love

Branding is one of the most essential elements for small business owners and entrepreneurs. Yet a surprisingly high number of us have no idea why branding is so crucial. We understand the link between successful businesses and strong branding. And we recognise that...
DIY PR – useful tips for promoting your business

DIY PR – useful tips for promoting your business

Have you ever noticed that very few products and services offerings are genuinely distinct? Trying to be different is hard but the one thing that is truly one-of-a-kind is YOU. If you want to put your company on the map then typically the best person to promote your...