Branding is one of the most essential elements for small business owners and entrepreneurs. Yet a surprisingly high number of us have no idea why branding is so crucial.
We understand the link between successful businesses and strong branding. And we recognise that branding is not just about a logo or the colours on your website. But not everyone fully understands that successful entrepreneurs and small business owners have branding at the heart of their business.
Simply put, your brand is your promise to your clients and customers. It tells them exactly what they can expect from you and your offering. Your brand differentiates you from your rivals because your brand stems from:
- who you are
- who you want to be and
- what your clients/customers perceive you to be
In short, your branding is grounded in your values and how your values impact the experience your clients and customers have when they engage with you and your business.
Your brand strategy is your roadmap to how, what, where, when and to whom you intend on communicating and delivering your most important messages.
The first step on your journey is to define your brand.
Defining your brand
To begin the process of building a solid brand you first need to define what your brand identity will be.
Defining your brand resembles taking your business on a journey of self-discovery. It can be challenging, time-consuming and uncomfortable at times.
However, a strategically defined brand is a little bit like falling in love. Your clients and customers attach emotively due to the fact that they share the very same values and beliefs of you and your brand. This ultimately leads to making more sales and far better brand distinction.
The first step in the process is to answer the following questions:
- What is your business’s objective? Simon Sineck calls this your big WHY.
- What are the benefits, including emotional benefits, and attributes of your services or products?
- What do your customers and potential customers currently think about your business?
- What qualities do you want your clients and customers to associate with your business?
Key to all this is learning the requirements, habits and desires of your clients and customers. Don’t count on what you think they know and believe. Know what they think and believe.
If you want to find out more about branding and how it can help you to attract more clients and grow your business, why not
Our one-day Master Class is being held on Saturday 29th November in London.
Click here to get more information on the Branding Master Class.