Do you know what the ‘non-negotiables’ are in your business? This was something I learnt about years ago while I was studying my Masters in Marketing. These can also be known as ‘sacred cows’ – meaning the things that you never mess with, such as the exclusion zone...
So this week I wanted to share with you some insights on the art of giving away your best stuff without overwhelming your potential clients. My philosophy is that you should give away your best stuff because your client will then be happy to come back and pay for the...
