Do you know what the ‘non-negotiables’ are in your business? This was something I learnt about years ago while I was studying my Masters in Marketing. These can also be known as ‘sacred cows’ – meaning the things that you never mess with, such as the exclusion zone...
If you are a small business owner like me then you probably want to grow your business and see it achieve the vision you had for it when you first started out. Right? Let’s hope the answer is yes and you are still reading! There are a number of business attributes you...
