Is Your Approach To Pricing The Right One?

Is Your Approach To Pricing The Right One?

I wanted to talk to you today about pricing – it can be a tricky issue to get right and so often when we start out we make the mistake of undercharging for our services. And from that position of undercharging, it can then be very difficult to increase your prices in...
Marketing pitfalls and how to avoid them

Marketing pitfalls and how to avoid them

Making mistakes in marketing can be costly both in terms of hard dollar expenditure and your time, as well as having an adverse effect on your brand. Below are some of the common errors entrepreneurs and small business owners make when marketing their services and...
Business basics – your business cards

Business basics – your business cards

When I started my business getting my business cards created was quite a time consuming activity.  I like plain and simple business cards on good quality card – when I showed my sister she told me in a kind and supportive way that it was…well a bit boring! So I...