Create A Vision That Makes You Stand Out From The Competition
Visualise. Plan. Implement. As business owners and entrepreneurs we all want our businesses to grow, right? Whether that means increasing the number of clients/customers working with us, increasing our sales and profits or growing our footprint and our visibility in a...
What are the non-negotiables in your business?
Do you know what the ‘non-negotiables’ are in your business? This was something I learnt about years ago while I was studying my Masters in Marketing. These can also be known as ‘sacred cows’ – meaning the things that you never mess with, such as the exclusion zone...
How to give your best stuff away to attract high-end clients
So this week I wanted to share with you some insights on the art of giving away your best stuff without overwhelming your potential clients. My philosophy is that you should give away your best stuff because your client will then be happy to come back and pay for the...
