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  • Winning the business you want

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    Have you ever experienced a time when you thought you had closed a deal with a new or existing client only to find it falling flat, or worse, being given to a business rival? If you have then you’ll know just how frustrating this can be. So how do you stack the odds in your […]

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  • Does branding matter to small businesses?

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    The answer to this question is a simple ‘Yes’. Branding matters to every business but perhaps more so to a small business, where it really helps to differentiate you from the competition. You need to be memorable, if people can’t remember your name how are they going to find you? Here are some tips to […]

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  • How to have great sales conversations

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    We can all get a little bit nervous when we are about to have a sales conversation with a potential client but if you prepare for the conversation and keep in mind that you want to make a sincere connection you will be one step closer to closing the deal.  The components of great sales […]

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  • Marketing your products/services is as clear as water

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    One of the biggest stumbling blocks for businesses is failing to communicate to their prospective clients why they should buy from them. It’s one of the main reasons that companies don’t succeed. Having clear marketing messages that tell your clients why they should buy from you is vital to the success of your business. Brands […]

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  • Dive straight in! – 10 reasons why you should start a business

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    If you have what it takes then the best time for entrepreneurs to start a business is now! Regardless of the economic downturn if you have the passion, determination and support now is always a good time to start. Some of the biggest brands started in a recession, including the likes of Walt Disney, Burger […]

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  • What has your ideal client and ideal man got in common?

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    Most women would agree that Daniel Craig, George Clooney and Brad Pitt are pretty gorgeous guys. I am still hoping that one day George and I will be going out on a date and I am really serious about that! In fact, in my last corporate role when the Global Head of Knowledge Management asked […]

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