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  • Pricing – getting it right for you and your business

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    Pricing your services or products is among the toughest challenges you’ll face as you try to move your business to the next level and particularly in the case of services because non-material costs are notoriously difficult to evaluate. For example, I know two business coaches and one charges £125 per hour for their time while […]

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  • Are these your biggest time wasters?

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    Do you ever find yourself doing something that is just eating into your time when you know you should be working on that client proposal, writing that article, calling that client or  finishing off that flyer rather than watching America’s Next Top Model, Top Gear, or worse being a mouse-potato?! So what are the signs […]

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  • Business basics – your business cards

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    When I started my business getting my business cards created was quite a time consuming activity.  I like plain and simple business cards on good quality card – when I showed my sister she told me in a kind and supportive way that it was…well a bit boring! So I went back to the drawing […]

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  • Tips for creating a loyal client base – not easy but essential!

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    Building loyal clients is a strategic imperative for every business regardless of size.  Satisfied customers can go anywhere but only loyal clients want to come to you.  Turning a client into a devoted advocate is indispensable, not only will they repeat buy but often they buy in high quantities, bring more clients to your business […]

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  • Case studies – why they are important and how to write them

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    Case studies are an important tool in the armoury of any small business owner or entrepreneur because they are an opportunity to tell a story about how you solved a business issue for one of your clients. Client’s like case studies because they help them better understand how you tackle problems and if any of […]

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  • Daring to dream, in business and in life

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    Fifty years ago on 28 August Dr Martin Luther King Jr gave his famous ‘I have a dream’ speech on the steps of the Lincoln Memorial in which he called for an end to racial discrimination. Over 200,000 civil rights supporters stood in the sweltering heat to hear what we now consider to be the finest […]

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