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  • Business basics – your business cards

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    When I started my business getting my business cards created was quite a time consuming activity.  I like plain and simple business cards on good quality card – when I showed my sister she told me in a kind and supportive way that it was…well a bit boring! So I went back to the drawing […]

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  • Tips for creating a loyal client base – not easy but essential!

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    Building loyal clients is a strategic imperative for every business regardless of size.  Satisfied customers can go anywhere but only loyal clients want to come to you.  Turning a client into a devoted advocate is indispensable, not only will they repeat buy but often they buy in high quantities, bring more clients to your business […]

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  • Case studies – why they are important and how to write them

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    Case studies are an important tool in the armoury of any small business owner or entrepreneur because they are an opportunity to tell a story about how you solved a business issue for one of your clients. Client’s like case studies because they help them better understand how you tackle problems and if any of […]

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  • Daring to dream, in business and in life

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    Fifty years ago on 28 August Dr Martin Luther King Jr gave his famous ‘I have a dream’ speech on the steps of the Lincoln Memorial in which he called for an end to racial discrimination. Over 200,000 civil rights supporters stood in the sweltering heat to hear what we now consider to be the finest […]

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  • It’s TIME to diet!

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    I am sure you know someone who is naturally slim and it seems that it doesn’t matter what they eat they don’t put on any weight.  I know quite a few people like that but I’m not one of them. I have to watch what I eat and consistently exercise to maintain my weight which […]

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  • 10 tips for writing winning business proposals

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    Selling yourself on paper is one of the hardest things to do. You might be great in person, but unlike face-to-face there is no immediate feedback or body language to read to help you figure out if you are on the right track and bringing your prospective client on board with your vision for their […]

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