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  • Let’s make lots of MONEY!

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    Perception often plays a key role in business owners setting prices for their products and/or services. It defines how your client views the value of what you are offering.  Some entrepreneurs will purely use this approach when considering what prices to set. However, relying on this perceived value can come with its own risks. A […]

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  • Out of 100 people surveyed the top answer was….

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    This is definitely an old faithful for any savvy marketer, entrepreneur or SME and there is nothing like collecting information from a designated community of people and then grabbing the attention of a journalist by waving a few stats in front of them. The great thing is that today with tools like Survey Monkey, Zoomerang, […]

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  • What makes a great networker?

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    Networking is about building social capital, it is so much more than exchanging business cards or sitting next to someone at the dinner table. In my experience there are seven common traits all great networkers have. They are fantastic at building rapport and good relationships quickly. They are not shy about approaching people in a […]

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  • Is telemarketing worth it?

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    Over the past 15 years I have introduced telemarketing as an activity to support sales development in two of the corporate organisations I’ve worked for. In both cases it increased sales meetings with buyers of our services by 100 percent. Telemarketing is a vital tool for entrepreneurs, solo operators and SMEs in the early stages […]

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  • Promise and delivery – What entrepreneurs can learn from big brands

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    It is so easy today with the battleground of social media at our fingertips for someone in the world to rubbish your service or product. Your brand promise can counter any negativity by telling potential clients what your brand stands for and why they should choose you. Let’s take as an example FedEx, one of […]

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  • How to present like a pro in 10 easy steps

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    I don’t know how many presentations I’ve sat through over the last 20 years but there have been a lot and very few of them memorable. And the worse thing is when a presenter starts off by telling you that they have 30 plus slides to go through in the next 30 minutes. My heart […]

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