Networking – Getting results and making money

Networking – Getting results and making money

Networking gives us all, as entrepreneurs, a chance to impress on people and potential clients that we are serious about what we do and committed to going the extra mile. Working smart There is no substitute for hard work as an entrepreneur, regardless of the industry...
Twitter: Engagement or broadcast tool? You decide!

Twitter: Engagement or broadcast tool? You decide!

It’s no secret that we all have a lot to share these days. I mean, how else would you explain the fact that there are around 100 million active users of Twitter and a mind-boggling 300 million tweets sent out each and every day?! Sharing has clearly become a way of...
How to increase customer retention

How to increase customer retention

When I was studying for my marketing exams, one of my lecturers continually told us that the cost to acquire a new client was seven times higher than retaining an existing client.  So why do so many business owners not pay enough attention to their clients?  To make...